It’s been four years since I last had an interaction with Evih. A much more relaxed, even-keeled conversation over the phone and later via emails back and forth produced this well-detailed, catch-up conversation. A comeback, if you will. One that fanned those flames of authenticity and passion like back in 2020, when he was brimming with plans and I, from the heat in the small Culture Custodian office where the last interview was held. Back then, it was all about the future. Evih had great plans for his music, I had great plans for my career, and the 2020 protests were a “well-mapped” strategy to deliver the Nigeria we wanted, it was all geared towards our tomorrows. Being futuristic was the thing then, having been cooped up most of that year, most people just wanted to be let out to… achieve. To do things.
Four years later feels very much like a full-circle moment, and to put it bluntly, a quiet assessment of things because 2024 has been, in contrast, an abrasive reality check. Deadassing is being severely dealt with in some cosmic conspiracy and everyone has had to step up one way or another. I could tell Evih was on that level too. He wasn’t about lofty plans or ambiguity. “It’s all about the present” was how he started, which was enough to get me hooked on every word. Because that, for me, meant he was in the now. That distant future is not so elusive anymore I thought, as he continued with increasing confidence “Trust me, the global influence in four years isn’t just a 4 years time concern; it’s about the present moment. You can observe it; it’s truly monumental. In four years, it will be even more significant than existence itself. We’re already at the pinnacle, so envision us reaching higher in four years, similar to a presidency. There’s still more to explore and new areas to claim.”
It couldn’t be more true. The hybrid way this all came together, the instant re-ignition of mutual recognition and respect, and the understanding that I received as I got his responses all rang true. It was all about now. Times have changed, people are doing different, the spotlight is on us and we know it. Everybody better get out there and make the most of it. That was the message. In talking about the now, we started with the obvious, his new E.P Complete Me, a body of work, to which I can attest, is a complete masterpiece, a pun on the title indeed. The refreshing alternative to Amapiano and the other fast-tempo rhythms, AfroCruise made its imprints long ago and with the way he spoke, Evih knew what the next thing to do was and his role in bringing that to reality on his homestead.
“Afro Cruise has been expanding, influencing everything from my sound creation to my music composition, the lambas, and the wordplay. You see, this is music that transcends generations, leaving an impact with every note. It embodies a kind of global freedom in its essence. Afro Cruise represents music that takes you on a journey. In today’s serious world, this is exactly what we need.”
Evih started with his brother’s record label, Tycoon Entertainment back in 2020 and the four-year update is that he couldn’t be better. Flourishing in all the ways we last spoke, I was inspired to see the progress. “Trust me, it’s been incredible and everyone can notice how much it has contributed to my development during this time. When there are positive and even better opportunities, we are always receptive to them. So, yes, it’s very much a family matter. Everything is going well, and we are content. I appreciate you for keeping that in mind.”
His gratitude was not lost on me. Record labels are supposed to be the backbone of their artists. Financially and every-wise. The money creates the mileage and that fact is even more true today. As much money as an artist can potentially make in streams, events, and endorsements, twice as much is required in investment; To record the music, to pay the artist himself, as well as to promote the music. An all-inclusive, pay-me-I-pay-you deal. A life-changing exchange. The devil’s dance. So much is yet to be revealed about the elusiveness of record labels but the rumor is a few are reputably upright and fair. His signing with his brothers paid off, a truth he echoed earnestly when he said “Trust me, the promotional opportunities for African music are not easily accessible for every African artist. Essentially, those who are focused on having a great time and creating a positive atmosphere are the ones who gain visibility. This reflects the preferences of most listeners. True artists genuinely promoting African culture and meaningful music, often lack the financial resources for promotion. Consequently, their work goes largely unnoticed, and only a selected few get the chance to shine.”
Money makes the world go round. And Evih’s world is certainly complete with the head-spinning spontaneity that brought the finishing touches like Sneakaboo’s feature among other tidbits he shared in excitement about the making of the Complete Me E.P.
“On track one, I featured Brown Joel. Big ups to Brown Joel for The Dots. If you’ve heard The Dots, you’ll get the connection. I met Brown Joel at church, and we’ve been collaborating on music for quite some time now. Recently, we hit the studio together. A huge shoutout to CJ Obasi, our producer. We created some incredible music together. Although it started as a freestyle, it felt like a fully realized piece. The freestyle made its way to our IG page, and everyone engaged with it, helping to build the momentum for every track. Roadlife and chill. A special shoutout to Sneakboo from the UK. When Sneakboo came to Nigeria, he dropped by my studio, and we recorded an amazing track together. Thanks a lot, Sneakboo; I appreciate you.”
This EP, Complete Again is created for anyone who has experienced pain. As you listen, it helps you feel whole once more. I previously mentioned Afroqueer’s music; thought-provoking music nurtures the mind and soul, fostering connection. This project reflects the emotions of all people and embodies the feeling of wholeness. It resonates with every aspect of today’s world, life, and circumstances. It encapsulates the best of my experiences and everything I have endured.”
Honestly, I can agree that the depth of his craft leaps off the tracks when you listen. Like a one-pot dish; a little musical resumé of sounds he’s experimented with and honed. I guess you can’t start your music career off a Davido feature and not be inspired. Mans had to give him an honorary mention, fondly recalling Davido’s grace and generosity in the making of the Wonder remix.
“I’ve collaborated with some truly beautiful, incredible, and legendary artists, and I’ve featured in my music with them. I can confidently say that each one of them is my favorite and they all bring something amazing. A special shoutout to everyone involved. But that recording with Davido stands out as a particularly enjoyable experience. I can honestly say it’s one of my top recordings because my brother, my friends, and Davido with his crew were all present, and we were just filled with joy. We were exchanging vibes, and Davido was delivering hit after hit. Big shoutout to OBO for his role on the Wonder track”
With the likes of SoWavy featuring Rasaki NFG, Pa Brymo & Marz, MamiWater featuring Peruzzi, and his latest video with Savage & Psycho YP titled Calculator, Evih is no stranger to wide-reaching tractions and with the release of this E.P. is hoping to scale beyond the horizons of a mere viral sensation.
“It’s always a challenge for those who strive to create change. Our narrative is meant to inspire others. It aims to encourage an entirely new generation and the global community, you know. That’s the reason why God is guiding our journey to educate the world about what lies ahead. It’s truly remarkable. The pinnacle is actually beneath us”
Visibly excited about imminent future international collaborations and projects, Evih went on about his Sneakaboo feature in a thoroughly engaging chat about global domination and Africa being on the center stage. What’s more interesting is the lineup of newcomers, even more and better prepared than before.
“The industry is thriving now. It’s improved compared to before. Many newcomers are emerging, and we see various artists on the charts. I can honestly say, what more could we wish for? I’m pleased about it. Just as the universe spins, there will come a time when it’s your turn. You simply need to be prepared for when that moment arrives. That’s my belief. A big shout-out to everyone promoting African culture and music. We’re all here elevating it to greater heights beyond the Middle East and across the globe. That’s the vision.”
